01 August 2005
Framing health messages based on anomalies in time preference.Monica Ortendahl, James Fries
Med Sci Monit 2005; 11(8): RA253-256 :: ID: 202641
Time discounting processes and their effects are increasingly taken intoaccount in health-related decisions. Because these effects have a potentially large impact the characteristicsof discounting should also be taken into consideration when framing health messages. Research on therelationship between time and health is discussed with a special focus on discounting biases. The criteriafor selection of articles were potential practical application when formulating health messages. Timediscounting processes vary with individuals and contexts. Therefore, no single model is expected to describediscounting processes completely. Discounting biases appear more prevalent in health decisions than ineconomic decisions, even when health and monetary outcomes are matched for utility. Research on decision-makingunder conditions of uncertainty has documented numerous anomalies of expected utility. Analysis on theanomalies related to intertemporal choice and discounted utility (DU) include the magnitude effect, dynamicinconsistency effect, instant endowment, status quo bias, and sequence effect. Discounting biases inthe formulation of preventive health messages are important. The desire for behavioral change in theseprograms would benefit from considering the psychological factor of discounting. Framing health messagesin terms of large, important outcomes or long delays should induce lower implicit discount rates. Framinghealth messages as losses rather than gains, or as involving a series of outcomes rather than individualoutcomes, might similarly lower the implicit discount rate used.
Keywords: Costs and Cost Analysis, Decision Making, Disease, Health, Time Factors, Uncertainty, Weight Loss, Costs and Cost Analysis, Decision Making, Disease, Health, Time Factors, Uncertainty, Weight Loss
01 May 2023 : EditorialEditorial: Twenty Years On from Sequencing the Human Genome, Personalized/Precision Oncology Prepares to Meet the Challenges of Checkpoint Inhibitor Therapy
Med Sci Monit 2023; 29:e940911
28 May 2023 : Database AnalysisScientometric and Visualized Analysis of Intravoxel Incoherent Motion Magnetic Resonance Imaging: 1988-2021
Med Sci Monit In Press; DOI: 10.12659/MSM.938715
25 May 2023 : Database AnalysisThe COVID-19 Crisis and the Incidence of Alcohol-Related Deaths in Poland
Med Sci Monit In Press; DOI: 10.12659/MSM.940904
25 May 2023 : Review articleA Review of Preclinical and Clinical Studies in Support of the Role of Non-Steroidal Anti-Inflammatory Drug...
Med Sci Monit In Press; DOI: 10.12659/MSM.940635
25 May 2023 : Clinical ResearchPeriapical Lesions and Missed Canals in Endodontically Treated Teeth: A Cone-Beam Computed Tomographic Stud...
Med Sci Monit In Press; DOI: 10.12659/MSM.940533
Most Viewed Current Articles
13 Nov 2021 : Clinical ResearchAcceptance of COVID-19 Vaccination and Its Associated Factors Among Cancer Patients Attending the Oncology ...
Med Sci Monit 2021; 27:e932788
30 Dec 2021 : Clinical ResearchRetrospective Study of Outcomes and Hospitalization Rates of Patients in Italy with a Confirmed Diagnosis o...
Med Sci Monit 2021; 27:e935379
08 Mar 2022 : Review articleA Review of the Potential Roles of Antioxidant and Anti-Inflammatory Pharmacological Approaches for the Man...
Med Sci Monit 2022; 28:e936292
01 Jan 2022 : EditorialEditorial: Current Status of Oral Antiviral Drug Treatments for SARS-CoV-2 Infection in Non-Hospitalized Pa...
Med Sci Monit 2022; 28:e935952